Weaving the Resiliency Fabric during the Pandemic
For almost half a century now, Marietta’s Embroideries Inc. has been specializing in the manufacture of timeless quality Philippine handicrafts and modern handicrafts which have found their way both in the local and international market. Founded in 1971 as single proprietorship, it is the biggest supplier of embroidered tablecloths, napkins, placemats, dresses, and ladies accessories sold at major department stores across the country.
The San Dionisio, Parañaque-based company began producing exquisite hand-embroidered barong and displayed at Tesoro’s Philippine Handicraft. To cope with the exponential increase of orders, it later bought machines to mechanize its production automate operations.
Marietta’s products such as native table linens, placemats, table cloth, capiz wall decors, lampshades, furnishings, are exported and carried by name brands in several countries such as the United States, Canada, Europe and the Middle East. It also supplies curtains, bed sheets, pillow cases and other needs to hotels, offices, homes and condominiums and their products are a common sight in the abode of well-to-do families.
Second-generation owner Editha Bernardo took over the business in 1979 and steered it to stormy weather, until such time it had to cease exporting in the 1990s due to the high cost of production, manufacturing and logistical issues, and lack of government support.
With the influx of imported and cheaper materials from Vietnam, India and China, she had to refocus her attention on the domestic market and satisfy local demand with its quality piña (pineapple), polyester, and polycotton cloth barong which were prominently displayed at Rustan’s, Tesoros, Landmark, and SM Kultura.
As department store displays have become expensive over the years, she had to discontinue the practice and had to rely on the tried and tested formula of direct selling to its inter-generational clientele and reach other markets through the internet.
Just like other companies hit by the Covid-19 pandemic, its production came to a halt during the ECQ period and its efforts were focused at consolidating its inventory and looking after the economic welfare of its staff.
As the economy is gradually reopened and restrictions on movement are eased, Bernardo is confident that they will be able to recapture the business community in Muntinlupa and beyond and be a market leader once more. With its reputable brand and track record, Marietta’s has not just woven elegant cloths, but also fabrics of excellence, elegance and resilience which have been part of the Filipino way of life.